Case Study

The Barrett Team

Why The Barrett Team Chose
Brick by Brick Collective

As a high-volume husband-wife real estate team with an in-house operations manager, the Barretts were still feeling underwater. Faith’s inbox had grown to over 24,000 unread emails, their CRM wasn’t optimized, and the team was barely keeping up with the pace of transactions. They needed more than just temporary help, rather, they needed a partner who could bring systems, clarity, and long-term relief.

They chose Brick by Brick Collective for hands-on operational support and strategic implementation that could keep up with the demands of their growing business.

Key Impacts

Newsletter
Consistency

Took over end-to-end production of the weekly newsletter

Streamlined content creation and delivery to keep the brand top of mind for leads and past clients

Integrated CRM tracking to support follow-up and improve client retention

Inbox Zero & Sustainable Systems

Cleared 24,000+ unread emails within the first month

Created labeling, filtering, and unsubscribe protocols to eliminate clutter and reduce noise

Built a sustainable structure for daily inbox management that ensures nothing falls through the cracks

CRM
Overhaul

Audited and cleaned the CRM database for accuracy and usability

Implemented automations that now power lead nurturing and client communication

Transformed the CRM from a neglected tool into an asset that supports conversion

Before & after

With Brick by Brick's expertise, The Barrett team has transformed their operational efficiency, expanded their team’s bandwidth and greatly improved client experience.

  • Before: Overwhelmed by email and outdated systems, with reactive processes slowing down the team

    After: A clean inbox, optimized CRM, and proactive systems driving real-time communication and conversion

  • Before: Constantly putting out fires and juggling backend tasks with little time for strategic work, leaving them burnt out

    After: With key systems outsourced, the Barretts are focused on relationships and business growth

  • Before: Communication gaps and delays in follow-up created friction in the client journey

    After: Seamless touchpoints and timely communication have enhanced professionalism and trust

The Barrett Team was already thriving in sales, but their backend couldn’t keep up.

With Brick by Brick Collective’s support, they’ve created a business that’s not just high-performing but sustainable. What used to feel like treading water is now a smooth, well-supported operation and they’re now free to focus on growing their client relationships.

Big goals? Let’s make them happen.

Every top real estate professional got to where they are with smart strategy, expert guidance, and a plan that actually works. If you're ready to scale, it's time to work with someone who knows exactly how to get you there.