Social Media Management

You show the house in person.

Show them
the human
on your feed.

A feed that looks and sounds exactly like you: consistent, strategic, human. We plan it, write it and post it, so you can get back to selling.

Schedule a call See how it works
Jen Dillard, founder of Brick by Brick, checking her phone
JA12 new followers
from your Saturday guide post
Local life post made by Brick by Brick
3 posts
approved for this week

Post less.
Show up more.

Your feed keeps working while you’re at a listing appointment, a closing or on vacation. Here’s a look at real posts we’ve made for the agents we work with.

Home insurance explainer post made by Brick by Brick
Market education
Why I love what I do post made by Brick by Brick
Personal brand
Saturday in Frederick post made by Brick by Brick
Local life
Just listed post made by Brick by Brick
Listings
Owning a Smokies rental post made by Brick by Brick
Investor content
Choosing a brokerage post made by Brick by Brick
Recruiting
Finding the right home post made by Brick by Brick
Brand story
What buyers should know post made by Brick by Brick
Buyer tips

Reels that
sound like you.

Short videos are where people get to know you. We plan them, write the hooks and edit what you film, so even a 20 second clip feels like a conversation. Tap one to watch.

Fall in Nashville reel made by Brick by BrickLocal life Things I would never say to a seller reel made by Brick by BrickSeller humor 5 things worth the money reel made by Brick by BrickSeller tips East Bay views reel made by Brick by BrickShowing day Fall trip to Hood River reel made by Brick by BrickRelocation
Jen Dillard on a phone call
Sound familiar?

Social media
shouldn’t be
your second job.

  • You’re posting consistently and nothing is happening.
  • Your content looks polished but could belong to anyone.
  • Competitors with half your experience look more credible online.
  • You have no idea what to say.
  • You feel so far behind that you don’t bother.

You’re not a content creator.
You’re a real estate agent.

Showing up every day on top of transactions, client calls and showings is a lot. And content made when you’re exhausted and behind isn’t working anyway. You don’t need to become a content creator. You need one.

Schedule a call

We handle it.
You show up.

We handle the strategy, the writing and the scheduling. You show up as yourself, and we make sure the world sees it.

01Start

Voice + Brand Audit

We build your Voice Guide and ideal client profile first, so every post sounds like you and speaks to the right person.

02Plan

Strategy + Content Calendar

Content pillars built around you and your market, planned a week at a time so you always know what’s coming.

03Create

Content Creation

Graphics, carousels and captions written in your voice. You approve before anything goes live.

04Post

Scheduling + Posting

We post on a steady schedule, so your feed keeps working while you’re at a signing or on vacation.

05Polish

Profile + Bio Optimization

We tune your bio and profile so new followers know exactly who you help and how to reach you.

06Improve

Analytics + Optimization

We track what’s working and adjust. Reports come monthly or quarterly, depending on your plan.

Before we start

Good
questions.

The things agents usually ask before handing over their feed. Don’t see yours? Ask us on a call.

Schedule a call
How do you get my voice right?

We start by building your Voice Guide and ideal client profile with you. Every caption is written from it, so your feed sounds like you on day one.

Do I approve posts before they go live?

Yes. You see your content calendar a week at a time and nothing posts until you’ve signed off.

Do I have to be on camera?

Not unless you want to be. We build from your listings, photos and voice. The more you share, the more your feed feels like you.

Will you reply to comments and DMs?

Engagement and DM management are available as add-ons to any plan. Ask us about them on your call.

What do you need from me?

Access to your accounts, any brand assets you already have, and your current listings. We’ll send a simple onboarding checklist to get started.

When will I see results?

Your feed looks and sounds like you right away. Growth builds with consistency, and your analytics reports show you exactly what’s working.

Be the name
at the dinner table.

With Brick by Brick running your socials, your feed stays on brand, your sphere stays warm and DMs turn into clients, while you get your time back.

Schedule a call