Build the
foundation.
Marketing in your voice.
Talk it through out loud, at your own pace. We turn your own words into your Ideal Client Profile and Voice & Language Guide. Hand it to your marketing team, human or AI, and everyone who writes for you stays consistent and on the same page.
- Answer out loud
- Saves as you go
- Delivered as a PDF
Your clients
chose you.
your marketing should
sound like you.
The way you explain things, the stories you tell, the little phrases you use without thinking: that's what makes people pick up the phone.
It's also the first thing to get lost when you're busy and someone else (or AI) is writing for you. Your Voice Foundation puts all of it in one place, so whoever writes for you, and whatever tool drafts for you, starts from the real you.
Two guides.
in one polished PDF.
Everything comes straight from your own answers. Nothing gets guessed or made up, so what you get back reads like you on your best day.
Ideal Client Profile
- The clients you love working with, described in real detail
- Why people pick you over other agents
- Who isn't the right fit
- The local knowledge you bring to the table
Voice & Language Guide
- Your real phrases, pulled straight from your answers
- Words you use, and words you'd never say
- How your tone shifts from good news to hard news
- Writing rules any assistant or AI tool can follow
Just talk.
we'll do the writing.
No call to schedule and nothing to write. Find a quiet spot, grab a coffee, and talk about the work you love.
Answer out loud
Eleven short pages with one or two related questions each. You speak your answers, so they sound like you, not like a listing description. Skip anything you'd rather not answer.
Confirm the details
Before anything is built, a quick last check asks only about what needs confirming, like the spelling of a name. Nothing gets guessed or made up.
Get your PDF
Hit Build and your Voice Foundation arrives by email in up to 10 minutes, ready to use and share with your team.
One guide.
everyone on the same page.
Your Voice Foundation is made to be handed off. Give it to anyone who markets for you, human or AI, and every email, post and caption sounds like it came from you, no matter who wrote it.
Hand it to your assistant, TC, social media manager or marketing help. New hire? They learn your voice on day one.
Paste it into ChatGPT or Claude and your drafts start sounding like you, not a robot.
Newsletters, social captions, follow-up emails and your bio stay consistent, wherever they show up.
Good to know.
quick answers.
Do I have to write anything?
Nope. You answer by talking, and we turn your words into your guide. Talking is what keeps it sounding like you.
What do I need?
A device with a microphone and a quiet place to talk. The page walks you through a quick mic check before you begin.
How do I get started?
Check out on the next page, and we'll email you your private interview link.
Can I take a break?
Yes. Your answers save as you go, so you can work at your own pace.
Can I share it with my team?
Yes, that's what it's for. Share the PDF with anyone who writes for you, human or AI, so everyone stays consistent and on the same page.
Can I skip a question?
Yes, every question can be skipped. The more you share, the more your guide sounds like you, but anything you skip is simply left out. We never fill in the blanks with guesses.
How do I get my Voice Foundation?
Once you hit Build, it takes up to 10 minutes. Your PDF arrives by email.
Your voice,
on paper.
and in everything you send.
Start today, on your own time. Your Voice Foundation is waiting at the end of a good conversation.
- Ideal Client Profile
- Voice & Language Guide
- Answer out loud, at your own pace
- Branded PDF delivered to your inbox
- Ready to share with your marketing team, human or AI